Texas native, Jessica “Jake” Tafoya founded The Mod Labb on October 1, 2013. As a child she was inspired to pursue a career in the beauty industry by her aunt who was a hairstylist and mother who was known as a glam guru. Even though Jake grew up in a small Texas town she always carried a big city mentality thus moving her to Dallas. She began her hair journey with a goal of one day working behind the scenes in the movie industry as she worked tirelessly to learn as much as she could throughout the beginning of her career. 

At the time, the beauty industry wasn’t what it is today. Jake saw a significant gap within the industry to create an environment where all women were able to be serviced no matter their hair texture. With the mindset of making a positive impact within the beauty community, she created and cultivated The Mod Labb. 

Her journey wasn’t an overnight success, she began with two employees and a 400 sq. ft. suite and after years of hard work and an incredible team she built a sister company, The Body Labb and an education platform, The Mod Academy. In September 2019, her and her team will bring The Mod Labb to Arlington with a new location blending both sister companies and creating a beauty oasis for the DFW community.

Jake Tafoya has been awarded “Beauty Specialist of the Year” by COSIGN Magazine for two consecutive years and featured on Univision, The Modern Salon and others. Her client roster includes celebrities and community influencers such as Denise Bidot, Urbana Chapa, Alexis Waters, Elena Davies, Maya Youssef and more.